Sony recently unveiled the marketing for their new Angelina Jolie thriller called Salt. In what is a questionable marketing move, the campaign features SALT MUST DIE plastered across the side of buses and billboards. Jolie plays Evelyn Salt, a CIA agent accused of being a Russian spy.
So Sony’s appeal to their obese American audience- an audience that eat as much as 5,000 mg of salt per day, and 1,500 mg of salt in movie popcorn alone, that “salt must die.”
While this might be a great message for Michelle Obama to promote, it doesn’t seem smart to me, unless they’re trying to rally support for salt. I love salt. I love popcorn and french fries and potato chips and bacon! SALT MUST LIVE!