The Trucks Trump

Recently there’s been a few of examples of the right way to open a restaurant and a lot more examples of how not to do it:
First the Americanized/fusion Korean bbq. Shin, Jian, Gyenari all opened outside of the delicious confines of Koreatown boasting smokeless bbq and high quality meat in a trendy/upscale environment. Not sure how their doing financially but I haven’t heard great things about any of them. Shin was ok, but I’d much prefer a Koreatown restaurant than one in the heart of Hollywood (especially one where most of the tables don’t have bbq’s and can move for “parties”- be a restaurant, focus on the food first and worry about the parties later).
At the same time a brilliant new concept has opened to rave reviews in the form of Kogi Korean BBQ taco truck. It’s an example where fusion works, price is right and eventually they’ll grow (while Shin, Jian, Gyenari will eventually disappear).
Another concept that continues to fail is the foodie nightclub. Three ventures opened this year; Foxtail, One Sunset and Kress (Apple can probably be added soon)- all of which initially claimed to be for foodies but have scaled back their menus to simply be bar food to accommodate the freeway-and-canyon club-goers.
At the same time Let’s Be Frank started selling healthy/gourmet hot dogs from mobile locations outside the otheroom and now outside Silverlake Wine. There’s a right way to combine drunk people and food- don’t serve both from the same location. Let the bars and clubs handle the booze and let the foodies handle the food.

5 Responses to “The Trucks Trump”

  1. Food GPS Says:

    It’s strange that there hasn’t been much truck variety up to this point. Considering how many ethnic influences are shaping L.A. cuisine, no need to limit ourselves to taco trucks. On Friday night, I finally tried Kogi, when it was parked outside ArcLight, and Green Truck was across the street. That was encouraging.

  2. Food Marathon Says:

    Will make the Keep on Truckin’ Food Marathon more exciting….

  3. Chubbypanda Says:

    Good lord. Kogi is on fire. I wouldn’t be surprised if it ends up being the next Pinkberry or Sprinkles. Starting out with a nomadic taco truck sounds like a great way to drum up publicity for a new wave of fusion eateries.

  4. Bohopening State « Says:

    […] visiting the openings of both Boho and Golden State. I finally met Man Bites World, finally tried a Let’s Be Frank sausage and finally have Scoops near my […]

  5. Mashup Meals « Says:

    […] By foodmarathon I originally came up with this idea in March of ‘08 and now that Kogi is getting so much hype I figured it was an ideal time to post about Mashup […]

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